Developing a strong visual brand strategy is the key to setting yourself apart from your competitors and helping your business grow. Your Instagram layout grid is the collection of brand experience you want potential customers to take away. If so, you will see better results because people can understand quickly what your account is about and they are interested in learning more! Better Brand Aesthetic So you need to honestly ask yourself: Was your layout grid created intentionally as a whole cohesive structure, specifically designed to keep interests, follows and people interested? These decisions all depend on how your profile is designed. Are they going to comment or like your images?Īre you helping them take action by planning your visuals? I sure hope so!.Are they going to dig through your content to learn more?.When a person opens your account a few rapid-fire decisions are made: Unfortunately, you only have a few seconds to grab the attention of potential customers on social media these days so your initial impression will be crucial for further engagement. If you need more reason than that, let’s take a look at some of the other benefits a well-curated Instagram could bring to your business: Great First Impression and Actions “Getting by” and “getting the job done” are a great place to start, but with a curated layout grid you can see greater results due to better marketing tactics and visual acceptance from customers. So, you might be thinking, “My Instagram layout gets the job done for now”, but this is not the attitude you should have. In the next sections, we will talk about everything you can consider in making your layout look better! Why You Should Plan an Instagram Layout Grid So, looking at your Instagram layout grid currently, what is it saying about your brand? (take a moment to truly take notes on what you like, what you need to improve and what you might be interested in learning more about). Sure, you may have mastered the art of filters, but don’t think that is the only thing that matters! The entirety of your visual grid is more important than individual posts as it is where all the juicy parts of your profile are holistically, including your follow and message buttons.
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